About

A Note from Ben

I’m Ben Millward, the founder of Veros Golf. Based in Utah, I started Veros because I wanted to build a golf brand that reflected what I love about the game and the people who play it.

Golf has given me some of my favorite memories and introduced me to people I would not have met otherwise. I wanted that same sense of respect and enjoyment to carry into the things we make.

Veros is still a small business, and every order means something to me. Thank you for taking the time to be here.

Learn why we build Veros the way we do, explore the meaning behind the name, or read The Veros Journal.

A Brand built for the modern golfer

A New Chapter in Tradition

We love the game of golf. Early mornings. Quiet focus. It is a game of tradition and heritage. But when it came to what we were wearing, it felt like the options were either loud and over-designed or so premium they felt disconnected from real golfers.

Veros was built to fill the gap between the over-the-top, neon laced streetwear and the ultra-premium apparel that the average golfer would never consider wearing. We are the next chapter in golf tradition.

Veros Was Built for You

Veros is for the golfer who does not feel the need to prove anything. The ones who are comfortable in their own game, even and especially when it is not perfect. They fix pitch marks, rake bunkers, and have respect for the course and those playing it.

Veros is for people who carry that same sense of respect off the course as well. Whether you are walking into the clubhouse, heading to lunch, or moving through the rest of your day, the way you carry yourself says a lot.

If you care about the game, respect the details, and value things that are built to last, you will feel at home here.